FACING UP TO WHAT
IT WAS the first day of pre- school. After my mum leaned down and gave me one final bear hug, I was off to start my education as I casually waved her away without looking at her – clearly she was cramping my style.
I don’t remember this seminal moment, but I happened to stumble upon the footage this week by complete happenstance.
The video is of a TV screen playing an old VHS tape and appears to be taken on a camera phone.
My guess is my younger sister found the tape and filmed the video to send to me.
But maybe I should just ask Facebook, because that’s where I found it – in the huge file containing my extensive Facebook history the company keeps on me.
Since the moment I, and everyone else signed up, the social media service has been collecting and keeping everything – and I seriously mean everything – we have ever done on the site.
All the conversations, videos, pictures and documents we have shared or have had sent to us are all held on a server somewhere with space specially dedicated to each of us.
I downloaded the cache ( it’s very easy to do) to check out everything Mark Zuckerberg had on file about me from over the years.
It included scanned copies of lease forms from a previous rental property I must have sent to my buddies over Messenger, my current tenant ledger report, an old monthly billing state- YOU MAY BE SURPRISED TO LEARN FACEBOOK KEEPS ON FILE A LOT OF YOU PERSONAL DATA. NEWS. COM. AU TECHNOLOGY WRITER LOOKS AT HOW MUCH THEY HAVE AND HOW YOU CAN CHECK YOUR OWN FILE. ment for my home broadband, screen shots of banking transfers and seemingly endless web pages of all the banal conversations I have ever had on the platform.
It’s one thing to know Facebook holds all this data ( and much more) on you but it is another thing to trawl through it and find things even you had forgotten about yourself.
It’s an odd feeling to think that, in
NICK WHIGHAM
some ways, Facebook knows you better than you know yourself.
Looking through the 500MB zip file you can see your “Ads History” which stores what ads you’ve ever clicked on as well as all the advertisers who Facebook has shared your contact information with.
It has facial recognition data ( Facebook has 105 examples of what I look like), exhaustive photo metadata including your location and the time the photo was taken and data about every time you logged onto the site such as the IP address, location, browser and device used.
My file also contained the names and numbers for everyone in my iPhone’s contact list – and yours certainly will too.
Apparently I clicked Creek ad last month.
With machine learning and powerful data analysis, Facebook can do immense things with everyone’s data.
Facebook not only knows everything you’ve ever done on its platform but via cookies it leaves in your web browser it also tracks you wherever you go on the internet – even if you don’t use Facebook.
I, like so many a others, Jacob’s opened my Facebook account just over a decade ago.
Arguably it’s the first time in history that 10 years of human behaviour has been meticulously gathered, stored and analysed by a company on this scale.
It’s called surveillance capitalism and it’s the reason why Mark Zuckerberg is worth $ 92 billion.
But as the public and regulators become increasingly aware of just how deep Facebook’s tentacles extend into our digital lives, the company is facing increasing political headwinds.