NO WASTE OF TALENT
IF YOU’VE been sitting there watching the box and think you’ve seen a familiar face in a council ad, it’s because you have.
Townsville City Council uses its own staff in advertisements and that’s helped it be recognised on a national level.
The council’s public affairs team is a Queensland and national finalist in two categories for the Public Relations Institute of Australia’s 2018 Golden Target Awards.
The council has been selected for the best small budget ( under $ 15,000) communications campaign and best government In- house team awards, across the state and the country.
The Litter- ally Improving Waste marketing campaign, which explained changes to the council’s waste policies, has been recognised.
Mayor Jenny Hill said that being selected as a finalist demonstrated the local talent on offer in the communications and creative industries.
“Not only do we have amazing creative talent in our communications team but we also have great acting talent in our Townsville Waste team,” Cr Hill said.
The council’s community engagement and cultural services general manager, Stephen Beckett, said the campaign had been created to engage with the community and deliver important information in a humorous and memorable way.
“It’s really important that we engage with our community and speak their language,” he said.
“We’ve had a big focus of trying to use humour and showcase some of the characters we have working as part of the team.”
The winners will be announced at two ceremonies next month.