Instagram presence lifted in Facebook Creator Studio tweak

FACEBOOK tweaks Creator Studio for Instagram

Facebook is taking serious steps in ensuring businesses using Instagram have more creative control in managing their “Insta” presence.

Creator Studio is a feature of the platform that allows businesses to track and analyse their efforts.

A new feature has been released that allows for an easier-to-digest view of this data.

The Creator Studio now allows businesses to access their content library. Businesses can now compare and view all content posted across multiple pages connected to the account.

They are now privy to easier-to-read insights, which, as we know, is essential in running advertising efforts.

Having access to further insights and data allows advertisers to see which gaps need to be filled, what to keep effective doing and what to tweak to obtain ultimate results.

This update also includes a publishing section, which allows advertisers to publish and schedule content more easily.

All updates come with an eight-page guide showing businesses how to get the most out of the newly tweaked Creator Studio. Youtube is abbreviating its subscriber count

Now all channels or creators with more than 1000 followers will have their exact subscriber count phased out.

Why? Purely for consistency. As claimed by Youtube: “Currently, all creators with over 1000 subscribers see their subscriber counts displayed differently in different places across Youtube desktop and mobile apps. In some cases, the subscriber count is abbreviated (eg, 133k) and in other places we display the full count (e.g. 133,017). To create more consistency everywhere that we publicly display subscriber counts, we’ll begin showing the abbreviated subscriber number across all public Youtube surfaces.”

However, there’s already a backlash, with creators claiming this update could affect their sponsorships.

Many believe their channels or videos will now be overlooked due to the abbreviated subscriber count and could “miss out” on sponsorship opportunities.

Marketing Land claims that: “For creators, the change means that brands may not get an accurate sense of their popularity on the platform, especially for niche influencers whose following isn’t as substantial as a channel with hundreds of millions of followers. Even for the channels with hundreds of millions of followers, if they’re at 120,450,000, their 120M subscriber count will be short more than 400,000”. Lead generation gets automated for Facebook Messenger ads

Facebook Messenger ads are an ideal way to throw your audiences into a seamless conversation with your business. Real-time and effective.

Now, Facebook has released an automated lead generation feature for Messenger, first announced to advertisers in May.

When a business Messenger campaign on Facebook, this has a set up allows audiences to hit the “Send Message” button on an ad and be immediately transported to the Messenger app.

The business can set up automatic replies and the conversation starts, in realtime. Facebook is now allowing these messages and conversations to be linked up to a business’s CRM through Facebook API integration.

This allows audiences to be built, data of audience members considering the brand to be stored and potential leads to be documented and chased.

If an audience member is engaging with your brand, specifically in such a considerable way as starting a conversation, a business should want to leverage this.

This integration will allow just that.