Love that transcends the ages

EACH time Graham Gouldman performs in Australia with his band 10CC, there will be fresh faces in the front row thanks to I’m Not In Love.

That 1975 anti-love song finds a new generation of fans every decade courtesy of film soundtracks, most recently as the opening number in Guardians of the Galaxy.

It was also a big chart hit in Australia more than 20 years after its original release courtesy of Deni Hines’ cover version for her album Imagination.

“I don’t know exactly why but there is something inherent in the song which transcends generations,” Gouldman said ahead of The Things We Do For Love tour.

“I look at the audiences we have today and there will be three generations. I love watching the faces of young people who come with this ‘What the hell is that?’ look on their faces, like they were dragged there, and that changes to ‘I love this’.”

Another song which stands the test of time courtesy of sports broadcasts is the reggaeflavoured smash Dreadlock Holiday. The 10CC tour kicks off the same day as the ICC T20 Women’s World Cup, with cricket famously namechecked in the song’s lyrics.

The British musician has yet to attend a match but remains grateful Dreadlock Holiday’s famous lyric “I don’t like cricket, I love it” keeps the royalties ticking over.

“It would be very nice if it did (feature during the Wold Cup),” he said.

“That phrase was given to me, I didn’t make it up. I was in Jamaica on holidays, chatting to this guy about sports and I asked him ‘ What about cricket? Do you like cricket?’

“And he said ‘No, I don’t like it … I love it’.”

10CC’S The Things We Do For Love tour hits Townsville Civic Theatre on March 2.