Value al­liance launches

Travel Bulletin - - STATE OF THE INDUSTRY -

THE global air­line busi­ness model con­tin­ued to evolve last month when eight Asian low­cost car­ri­ers banded to­gether to of­fer their prod­ucts on a sin­gle web­site. Mem­bers of the new Value Al­liance in­clude Scoot, Tig­erair Sin­ga­pore, Cebu Pa­cific, Jeju Air, Vanilla Air, Nok Air, Nokscoot and Tig­erair Aus­tralia, with the site al­low­ing cus­tomers to view, se­lect and book fares and an­cil­lar­ies from any of the car­ri­ers in a sin­gle trans­ac­tion. The site is based on new tech­nol­ogy de­vel­oped by a com­pany called Air Black Box, which has filed for NDC cer­ti­fi­ca­tion with IATA. The Value Al­liance car­ri­ers col­lec­tively op­er­ate 176 air­craft across the Asia Pa­cific re­gion, with the so­lu­tion of­fer­ing them stronger dis­tri­bu­tion in non-home mar­kets, the ex­pan­sion of net­works via in­ter­line itin­er­ar­ies and a bet­ter one-stop shop­ping ex­pe­ri­ence for cus­tomers. Mean­while Jet­star, which no­tably isn’t part of the group, is­sued a state­ment tout­ing its net­work which of­fers “the same prod­uct, level of ser­vice and flight ex­pe­ri­ence across any of our air­lines”.

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