Q&A

Travel Bulletin - - RIVER CRUISING -

River cruis­ing has taken off in a big way for Aus­tralians, with thou­sands join­ing ships ply­ing the wa­ters of Europe and Asia. It’s clearly a lu­cra­tive mar­ket to tap in to so travel-bul­letin got some hot sell­ing tips from MTA travel ex­pert Leon Brugge­mann.

What are the main draw­cards for Aus­tralians trav­el­ling on a river cruise?

The main draw­card is that trav­ellers can ex­pe­ri­ence a coun­try in a re­lax­ing mode of travel whether it be in Europe, Asia, China, or Egypt. We have large choices of itin­er­ar­ies and du­ra­tions to choose from and a river cruise can eas­ily be com­bined with land con­tent such as car rental, coach tour­ing and rail.

What kinds of trav­ellers take river cruises?

Trav­ellers in the 40+ age group, mainly cou­ples who want a stress free ex­pe­ri­ence. Un­pack once and have an all-in­clu­sive hol­i­day with meals, with ma­jor sight­see­ing in­cluded.

Which des­ti­na­tions are the most pop­u­lar?

Europe is still the most pop­u­lar es­pe­cially the Am­s­ter­dam-bu­dapest route fol­lowed closely by France and the Moselle into Switzer­land. Asia is also very pop­u­lar, China, Cambodia, Burma and In­dia.

Are there any routes that you con­sider must-do’s for river cruis­ers?

Europe is a must-do. Danube through to the Rhine fol­lowed by other al­ter­na­tive river cruises in Europe such as France and Spain.

What should an agent con­sider when sell­ing river cruises?

It is im­por­tant to know your clients’ needs and ex­pec­ta­tions and match them to the cor­rect prod­uct. We now have such large choice of cruises and cruise com­pa­nies and prod­uct train­ing is freely avail­able to learn about these dif­fer­ent prod­ucts.

What are the big­gest chal­lenges for agents in sell­ing river cruise hol­i­days?

The prod­uct choice we have and get­ting up to speed with each prod­uct. The Early Bird pro­mo­tions with fly free can be con­fus­ing to the con­sumer es­pe­cially, in the fine print.

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