Amras becomes Amadeus River Cruises

European river cruise operator Amras has rebranded as Amadeus River Cruises, with a stated aim to provide luxury voyages at reduced prices. Its Australian wholesaler Mclachlan Tours is offering a 15% earlybird discount on bookings made by November 30, 2016 to celebrate the launch of the new identity. Mclachlan Travel Group chief executive officer Gil Mclachlan said Amadeus River Cruises was distinct from many of its competitors in allowing guests to choose whether to purchase an all-inclusive package, or to explore ports by themselves.