Ta ke a ga nder at Air NZ

Travel Bulletin - - NEW ZEALAND -

Air New Zealand has taken the odd ap­proach of en­list­ing a mi­gra­tory bird to help pro­mote the mer­its of fly­ing via Auck­land to North and South Amer­ica. The “ground break­ing” cam­paign as­pires to sway the minds of Aus­tralian trav­ellers that break­ing up the jour­ney when fly­ing to the Amer­i­cas with Air New Zealand is a “bet­ter way to fly”. CEO Christopher Luxon said an Auck­land lay­over “makes great sense” for Aussies, par­tic­u­larly for cus­tomers com­ing off a do­mes­tic con­nec­tion. “We’re well estab­lished as the pre­ferred air­line for Aus­tralians trav­el­ling to New Zealand and one of Aus­tralia’s most re­spected brands, how­ever, many Aus­tralian trav­ellers still think of us as a trans-tas­man car­rier and that’s a per­cep­tion we’re de­ter­mined to change,” Luxon said in Syd­ney when launch­ing the cam­paign in Syd­ney last month. The ad­ver­tis­ing cam­paign stars Aus­tralian ac­tor Bryan Brown as the voice of ‘Dave’ the Goose who pitches the ben­e­fits of fly­ing with the Kiwi car­rier, “rather than stick­ing with the flock,” Air New Zealand Chief Rev­enue Of­fi­cer Cam Wal­lace said. For trav­ellers who don’t have ac­cess to Air NZ’S stylish air­port lounge, in one of the com­mer­cials Dave spruiks Auck­land Air­port as be­ing a “great place to re­lax, grab a bite to eat or do some shop­ping”. Air New Zealand op­er­ates ser­vices from Auck­land to Los An­ge­les, San Fran­cisco, Houston, Buenos Aires and Honolulu.

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