Hel­loworld cruise boost

Travel Bulletin - - STATE OF THE INDUSTRY -

The ac­qui­si­tion of Cruise Mar­ket­ing Group by Hel­loworld will see the com­pany’s whole­sale di­vi­sion ex­pand, with HLO ex­ec­u­tive di­rec­tor Cinzia Burnes in­sist­ing the new busi­nesses will com­ple­ment the ex­ist­ing The Cruise Team whole­sale op­er­a­tion. Cruise Mar­ket­ing Group own­ers Fred Sparks­man and John Si­mos will share just over $1 mil­lion in pro­ceeds, along with Peter Top­ping, who owns just un­der

5% of Cruise Fac­tory which was also part of the deal. Cruise Mar­ket­ing Group’s brands in­clude Seven Oceans Cruis­ing and Cruise Abroad, as well as the World­wide Cruise Cen­tres net­work which com­prises about 120 af­fil­i­ated travel agen­cies across the coun­try. The Travel Cor­po­ra­tion is cer­tain to make hay from the an­nounce­ment, with ex­pec­ta­tions the com­pany will pro­mote its Cre­ative Cruis­ing brand as “Aus­tralia’s only in­de­pen­dent cruise whole­saler,” tar­get­ing World­wide Cruise Cen­tre mem­bers and other agents who don’t wish to buy through Hel­loworld. There’s spec­u­la­tion that Ex­press Travel Group is also likely to switch al­le­giances, with Cruise Mar­ket­ing Group cur­rently pow­er­ing its Ex­press Cruise offering. How­ever Burnes clearly be­lieves the deal will be ben­e­fi­cial for Hel­loworld. “These com­pa­nies bring a depth of man­age­ment and an ex­pe­ri­enced pool of staff to the Hel­loworld busi­ness, and the ex­ist­ing man­age­ment will con­tinue to be in­volved go­ing for­ward,” she promised.

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