G Adventures lifeline for Swan Hellenic

G ADVENTURES has acquired British brand Swan Hellenic after the collapse of parent company All Leisure Group earlier this year. The travel company is planning to restart Swan Hellenic’s operations in 2018 with a series of new ships and voyages. G Adventures’ vice president of Global Sales John Warner said the company was “determined” to have the legacy of the cruise brand live on. “We know how beloved Swan Hellenic is to its loyal customer base and the respect it has in the British travel community,” Warner said. Swan Hellenic’s revamped itineraries are set to be announced this summer.

We know how beloved Swan Hellenic is to its loyal base...’ customer