NatGeo buys Global Adrenaline

NATIONAL Geographic Expeditions (NatGeo) has bought luxury travel specialist and tour operator Global Adrenaline.

Global Adrenaline designs, plans and operates custom tours for groups and independent travellers around the world.

NatGeo said the acquisition provides it with a platform for “developing its own call centre and significantly expanding its land-based trip offerings”.

“Existing partnerships with Lindblad Expeditions in small ships, TCS World Travel in private jets and other relationships in key travel segments remain a vital part of future growth plans,” the company stated.

National Geographic Partners ceo Declan Moore said Global Adrenaline has delivered “extraordinary experiences” for its guest over the past 13 years.

“We’re excited to welcome them into the National Geographic family, and to leverage their tour operator platform to expand our Expeditions’ offerings.

“This acquisition enables us to become a tour operator, and to more directly control all aspects of the unique travel experiences we provide guests,” Moore said.

A spokesperson for National Geographic told Travel Daily the agreement would not impact its long-standing relationship with G Adventures and its National Geographic Journeys program.