APT river ship revolution

APT’S new AmaMagna ( TD breaking news Fri) promises to “revolutionise the river cruise industry,” with the newbuild twice as wide as traditional European river cruise ships.

It will be the biggest vessel ever built by APT and its partner AmaWaterways, with AmaMagna representing a “new concept specially designed to elevate the modern luxury market”.

The ship will have capacity for 194 guests, and its larger size means it will offer more dining options, larger common areas and a spacious spa area.

Leading the trend to more active holidays, AmaMagna will also feature a first for river cruising - an open water sports platform complete with Zodiacs, canoes and other equipment.

APT Travel Group md Chris Hall was at the shipyard in Europe on Fri for the announcement, with the vessel already two months into construction.

“As the luxury river cruise market continues to grow, we want to carry on as the leader in industry innovation,” he said.

“While this new double-width concept has been on the table for some time we believe, given the unique demand that exists, that now is the perfect moment to introduce this style of ship.

“AmaMagna will provide guests with generous personal space, the freedom of multiple dining choices and exceptional stateroom comfort...we feel this ship is a game-changer.”

Itineraries will be available by the end of the month, with AmaMagna to debut in 2019.

APT and AmaWaterways have also announced a further newbuild, with the AmaMora to sail on the Rhine/Main/Danube in 2019, as a sister ship to the newly named AmaKristina.

See Cruise Weekly tomorrow for more information.