New Mantra “masterbrand”

MANTRA Hotels & Resorts has announced the consolidation of its existing multi-branded portfolio into a new single consumer brand.

To be known simply as ‘Mantra Hotels’ the properties across the brands will all feature on a new mantrahotels.com website.

The sub-brands - Peppers, Mantra and BreakFree - will continue to be used to differentiate the offerings.

Mantra Group chief operating officer Tomas Johnsson said the new integrated website “provides curious connected travellers with the experiences they seek in one location,” with the move part of the company’s expansion strategy into international markets.

“Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences in a meaningful way,” he gushed.

The new website also features the group’s Mantra+ newly revitalised loyalty program.

The rebranding includes a new Mantra Hotels logo ( pictured) which is being launched as part of a major new marketing campaign including TV, social and video advertising segmented into romance, city escapes, family holidays and business travel.

View one of the new TVCs at traveldaily.com.au/videos.