Woodhouse in SQ restructure

SINGAPORE Airlines’ high- profile Australian marketing head Dale Woodhouse will move to head office under a major restructure revealed today.

Woodhouse will leave his role as Senior Manager Marketing and Alliances on Fri to take up a new position in Singapore as Senior Manager Market Development and Projects.

“Dale has been an important part of Australia’s operations for the past 28 years and his departure will mark a new chapter in Singapore Airlines’ Australian commercial operations,” said Regional Vice President Tan Tiow Kor.

“His knowledge and skills will be sorely missed in Australia, however he will provide a valuable asset to our head office operations,” he said.

Further changes will involve a complete overhaul of marketing functions in Australia, with the Area Marketing division to be renamed Sales Planning and Development from 01 Sep.

Four Area Offices will be created in major states to take over key national commercial functions.

NSW will be responsible for agency distribution and wholesale, with Greg McJarrow appointed Area Manager NSW and ACT.

Victoria will manage commercial operations of SA, along with Loyalty Marketing and Corporate Sales, headed by Area Manager Vic, Tas and SA Patrick Biggerstaff.

Queensland will also oversee the NT and take responsibility for Regional and Offline Sales, headed by Area Manager Qld and NT Jacki D’Antonio.

And Western Australia will manage Cross Selling and Sales and Operations Processes under Area Manager WA David Pinches.

While commercial operations of SA and NT will be managed interstate, day-to-day operations will continue to be run by existing local sales teams.