CostSaver goes dy­namic

Travel Daily - - Front Page -

TRAFAL­GAR’S value CostSaver brand has moved to dy­namic pric­ing for its Europe pro­gram as a strat­egy to help agents lock in book­ings at point of en­quiry.

It’s a move seen by CostSaver ex­ec­u­tives as pi­o­neer­ing the hol­i­day pack­age space.

CostSaver’s dy­namic pric­ing is based on a num­ber of el­e­ments such as cur­rency and pop­u­lar­ity of de­par­ture dates, Trafal­gar’s global ceo Gavin Toll­man said.

Speak­ing with Travel Daily at the launch of Trafal­gar’s 2018 Europe pro­gram last night ( pg 4), Toll­man said switch­ing CostSaver to live pric­ing was done in con­sul­ta­tion with agent part­ners.

“As CostSaver doesn’t pro­vide an early pay­ment dis­count, one of our big­gest chal­lenges is how to build ur­gency for peo­ple to book to­day,” he said.

Toll­man said based on agent feed­back, the “great­est chal­lenge” was con­vert­ing a quote to a book­ing if there wasn’t a deal.

“We are en­abling agents to build ur­gency to close the sale while that per­son is in the store and not let them go home to hy­po­thet­i­cally think about it, when more re­al­is­ti­cally maybe go to shop some­where else.”

He said the new Europe pric­ing struc­ture was no dif­fer­ent to how air­lines sell seats on planes, with those who book early guar­an­teed to get the best deal on a tour.

Trafal­gar md Aus­tralia Matthew Cameron-Smith said the move “gives agent part­ners the abil­ity to close a sale right then & there. If you don’t de­posit now, this price could be gone”.

Ques­tioned if dy­namic pric­ing would evolve to Trafaglar’s core prod­uct, Toll­man said “let’s wait and see what hap­pens with the ‘Ready to Go’ rates.”

CostSaver’s 2018 pro­gram has been rolled out on­line to­day.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.