NSW plots tourism fu­ture

Travel Daily - - News -

NSW Tourism Min­is­ter Adam Marshall has kicked off a re­view of the state’s tourism po­ten­tial, with the “blue sky” ap­proach aim­ing to de­ter­mine “what new am­bi­tious tar­gets we should set for NSW tourism beyond 2020”.

The ini­tia­tive was re­vealed in a News Lim­ited opin­ion piece from Marshall, with the project be­ing led by an “in­de­pen­dent task­force of highly qual­i­fied and ex­pe­ri­enced in­dus­try play­ers”.

Marshall said the tourism sec­tor in NSW was grow­ing by al­most 10% an­nu­ally, “but we can­not be­come com­pla­cent.

“Now is the per­fect time, while we are at the top of our game, to pause, take stock and work out how we can grow the tourism sec­tor in NSW even fur­ther, in all parts of the state,” he said.

The Min­is­ter said a re­cent trip to China high­lighted how much po­ten­tial there was for fu­ture growth, with mil­lions more pos­si­ble trav­ellers look­ing for hol­i­day des­ti­na­tions ev­ery year.

Cur­rently just 5% of Chi­nese vis­i­tors to the state ex­tend their trip beyond the metropoli­tan area, with a key fo­cus of the re­view to un­lock the po­ten­tial of Western Syd­ney and ru­ral and re­gional ar­eas of the state.

Marshall also con­tin­ued his rhetoric against the “frankly ridicu­lous” hourly caps on flights at Syd­ney Air­port ( TD 10 Aug), say­ing reg­u­la­tion at SYD was al­ready sig­nif­i­cantly in­hibit­ing tourism growth in Aus­tralia.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.