Luxury Escapes into Asia

LUXURY Escapes has opened a new regional headquarters in Singapore, with the “travel disruptor” aiming to replicate its rapid Australian growth in the South East Asian market.

GM Blake Hutchison said over the last four years Luxury Escapes had demonstrated its ability to drive “new incremental demand” in Australia via its supplier direct relationships.

“We have a growing base of customers across South East Asia, and the model has already proven successful,” he said.

The new base will serve both the demand and supply side of the business, with Hutchison saying it was a “natural geography to build on relationships” with the many top hotels and resorts based in the region which will be served by the company’s business development team in Singapore.

“We will also grow our customer base in South East Asia,” he said.

“More than one million travellers have experienced a Luxury Escape...the ‘great deals in amazing places’ value proposition works and we’re confident it will work across South East Asia also,” Hutchison added.

He said there would be some customisation of the Luxury Escapes offering to match local travel patterns and preferences.

“When you consider the proximity of amazing destinations like Bali, Thailand, Vietnam and Malaysia it is clear there is huge untapped potential and we’re very excited,” Hutchison added.

Adam Schwab, co-founder and ceo of Luxury Escapes owner Lux Group, said the average Luxury Escapes purchase was about $2,000, with sales campaigns consistently generating over 5,000 room nights.