Travel Daily

Technology Update

Today’s Technology Update is brought to you by Tramada Systems Pty. Ltd.

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Data is the new Oil

This expression was coined in 2006 and has become more and more popular over the years to highlight that the world’s most valuable resource is no longer oil, but data. To take this analogy one step further - data is valuable, but if unrefined it cannot really be used. It has to be structured and analysed to add value.

Using tramada® provides your agency with a uniquely rich and structured set of data spanning across financials, booking data from multiple sources, client profiles, debtor and creditor informatio­n. This is a huge asset for your business to analyse and improve processes and assist your clients to improve theirs. This can be leveraged further by using tramada® BI Connect offering to customise reports and dashboards.

The more data collected, the better insights and services you’re able to provide your clients. Using available automation capabiliti­es in tramada is the best way to avoid capturing data becoming a laborious task.

Reporting, business intelligen­ce and automation continues to be our focus areas and where the majority of our product investment is - I encourage you to take advantage of these capabiliti­es to future-proof your business.

Travel Management and Data has been -and will continue to be- our focus.

Björn Böhme, Global Director Product and Engineerin­g, Tramada – Your technology partner

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