Sth Africa ral­lies ex­pats

Travel Daily - - News -

SOUTH African Tourism (SAT) has en­listed the sup­port of the 180,000-strong South African ex­pat com­mu­nity in Aus­tralia as it works to de­velop tourism from this mar­ket.

As part of its cam­paign Come Home Bru (brother) tar­get­ting South Africans liv­ing abroad, the SAT has iden­ti­fied Aus­tralia as a high-po­ten­tial mar­ket and has be­gun ask­ing ex­pats to take on roles as tourism am­bas­sadors.

More than 350 re­cruits joined a braai (bar­be­cue) held in Syd­ney on Sun, at­tracted via a com­pe­ti­tion and so­cial me­dia cam­paign based on a re­cent vi­ral video in­volv­ing Dur­ban co­me­dian Robby Collins.

Another 800, in­clud­ing mem­bers of the travel trade, are ex­pected to take part in a sim­i­lar launch in Perth this week­end.

In Aus­tralia for the events, South African Tourism chief op­er­at­ing of­fi­cer Sthem­biso Dlamini told TD ex­pats would be equipped with tourism news, prod­uct de­vel­op­ments and pack­age de­tails to share among their net­works.

“We want to ed­u­cate the ex­pat com­mu­nity so they can sell their coun­try and share with their Aussie mates what the des­ti­na­tion has to of­fer,” she said.

“It’s a no-brainer to get them on board as our part­ners to help sell the des­ti­na­tion.”

The num­ber of Aus­tralians trav­el­ling to South Africa grew 10% in 2016 to reach 111,000, and Dlamini said SAT was on track to reach its tar­get of 120,000 Aus­tralians by the end of 2017.

While Aus­tralia sat be­hind South Africa’s big­gest mar­kets in the US, UK, Ger­many and Nether­lands, it had been iden­ti­fied as a high- po­ten­tial source of fu­ture tourism and would be given greater mar­ket­ing pri­or­ity, Dlamini said.

MEAN­WHILE, South African Air­ways has launched Busi­ness class fares for trav­ellers aged 65 and over.

Re­turn fares are avail­able from $3,885 from east coast points, on sale un­til the end of Nov and valid for travel un­til fur­ther no­tice.

Trav­ellers need to de­part and re­turn on Mon, Tue or Wed flights.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.