Booking Boss acquisition

BOOKING Boss, an Australian headquartered provider of online booking, ticketing and POS (Point of Sale) solutions for the tour, activity and attractions industry in Asia Pacific has been purchased by Helix Leisure.

The acquisition by the out-of- home entertainment (OOHE) industry product and service provider was completed in Jul last year but only formally confirmed late last week.

Based in Sydney, Booking Boss offers “sophisticated & powerful cloud-based ticketing, reservation and point of sales solutions to businesses looking to modernise their business practices, retain customers through memberships and season passes and provide 24/7 booking capabilities to global consumers,” Helix Leisure said in a statement.

Since the sale, Booking Boss has been fully integrated into Helix Leisure, with international growth plans already underway.

The integration with Helix Leisure will provide Booking Boss with access to new markets and infrastructure “to rapidly scale their products around the world”.

Booking Boss ceo Renee Welsh said the partnership with Helix would enable the group to expand into new industries and “drive the future of the OOHE industry”.

Helix Leisure has offices in the US, UAE, Singapore & Indonesia.

Booking Boss founders Renee and Andy Welsh would remain on the board and continue to run the business to “ensure continuity for customers, partners and employees”, Helix Leisure said.