Tourism Aus leads social

THE Coalition Govt has heaped praise on Tourism Australia for its global dominance in luring potential travellers to our shores via social media platforms.

Currently, Tourism Australia is the envy of other tourism bodies around the globe due to its social media presence, which includes a whopping 7.9 million Facebook followers, 2.8 million on Instagram and 471,000 on Twitter.

Last year alone, TA’s number of Facebook fans jumped by more than 900,000, soaring ahead of the likes of the USA (6.4m), Great Britain (3.3m) and New Zealand (2.8m), Minister for Trade, Tourism and Investment Steven Ciobo revealed yesterday.

Ciobo heralded some of Tourism Australia’s most engaging content including a koala climbing on a keeper at Symbio Wildlife Park in NSW which had 4.8 million views and an image of Lake Hillier in WA which has had an audience reach of nearly 1 million.

Ciobo said the data would likely be compounded by TA’s latest youth campaign ‘Aussie News Today’ ( TD 06 Oct) which aims to tempt more young people to Australia by capturing humorous and interesting content, shared across all digital channels.

“The youth market is critical to Australia’s tourism, representing a quarter of arrivals and almost half of all int’l visitor spend.

“Young travellers and working holidaymakers travel further, spend more per trip and stay longer than other travellers,” Minister Ciobo remarked.