Sunshine Coast drive focus

VISIT Sunshine Coast has partnered with local tourism organisations and chambers of commerce to launch a second phase of the “Come to life” marketing campaign.

The push targets the drive market in south east Queensland and will run until mid-Mar.

It will highlight areas including Caloundra, Kawana, Eumundi, Coolum, Maroochydore, Mooloolaba and the Hinterland, targeting Brisbane, Toowoomba and the Wide Bay regions.

The campaign will debut seven new 15 second television commercials, a half an hour episode on the Queensland

Weekender TV program, static and digital billboards throughout Brisbane metro, digital and social media placements and tourism offers redeemable until Jun 2018.

“Come to Life” ties in with Tourism and Events Queensland’s recent campaign, zoning in on five key areas of the Sunshine Coast of: contemporary beach culture, nature, food and produce immersive encounters & events.

“The aim of the campaign is to emphasise our well known ‘naturally refreshing’ strengths, but also to highlight area’s not as well-known attractions and the incredible diversity of experiences available within the region,” said Visit Sunshine Coast chief executive officer Simon Latchford.

“This campaign is a great way to partner with sub-regional groups to increase destination awareness and encourage visitor dispersal from the surrounding drive market,” he added.