More agents sell Princess

MORE Australian and Kiwi travel agents have sold Princess Cruises in the last 12 months than ever before, the cruise line’s svp Asia Pacific commercial & operations Stuart Allison says.

Over 3,400 retail outlets made a booking with Princess Cruises during the period.

“We’re really pumped that the market has not just embraced Princess Cruises but it’s embraced the category of cruising,” he told

Travel Daily last week. Allison said given the high repeat rate of Princess Cruises’ guests, the line had almost become an annuity for some of its trade partners.

“It’s a guaranteed income they know they’re going to benefit from and I think as we continue to grow our capacity in Australia, not just internationally, we’re creating more opportunities for more travel agents to sell more of our products.”

Last week Princess Cruises unveiled its largest ever Australian deployment for the 2019/20 season ( TD Fri).

The program will see two of four of the line’s newest ships, Ruby

Princess and Majestic Princess, sail out of Sydney, marking a 25% increase in capacity on the 2018/2019 season.

“Increasingly the world’s fleet won’t fit under the Harbour Bridge so the only way that the market is going to continue to grow is from bigger ships,” Allison told Travel Daily.