Technology Update

Today’s Technology Update is brought to you by Tramada Systems Pty. Ltd.

The future: data-driven travel

In the corporate world, travel ranks as one of the most difficult operating expenses to control. So TMCs are tasked with delivering the data their corporate clients need to be effective in supplier negotiations, traveller tracking, designing a travel policy, making real-time (not near-time) strategic decisions and ensuring compliance tracking. Mary Ellen George-Hess, Tramada’s head of North America, contributed to an Addison Lee Group white paper, How Data is Changing the Global Travel Industry, which identifies five steps for agents wanting to embrace data-driven travel: 1. Assess travel programs to pinpoint areas of highest priority 2. Combine data streams for a detailed picture that enables in- depth analysis 3. Profile travellers to identify trends and create personalised experiences 4. Prioritise security to ensure regulatory compliance 5. Engage with partners to access data that complements, and super- charges, your own. When combined into a single, secure system, data from many sources allows agents to uncover opportunities, reduce costs, improve supplier negotiations, and create better outcomes for travellers and agency alike. tramada® customers have a head-start on data-driven travel thanks its integration with multiple content streams and best-of-breed third parties, PCI-DSS compliance, BI capabilities, and much more. For these corporate agencies, the future is now. Susan Enners, Country Manager Australia/NZ, Tramada - your technology partner