Armstrong joins Silversea

SILVERSEA Cruises will embark on ambitious growth plans in the local market under new chief Adam Armstrong, who will leave Royal Caribbean to head the luxury line in Australasia from Aug ( TD breaking news).

Armstrong was this morning announced as Silversea’s new managing director Australia & New Zealand, taking over from Amber Wilson who is leaving to pursue other opportunities.

His appointment ends months of speculation after the surprise annoucement in Feb that he would step down as associate vice president & managing director Australia & New Zealand for Royal Caribbean ( TD 27 Feb).

The high-profile executive has spent the past decade steering the Royal Caribbean, Celebrity Cruises and Azamara Club Cruises brands in the local market.

Silversea ceo Roberto Martinoli said Armstrong would “support our ambitious plans for growth and develop closer relationships with our travel agent partners”.

He also thanked Wilson for her contribution over two years.

Silversea yesterday announced four months of Australasian cruises in the 2019/20 season, with new flagship Silver Muse to make her longest deployment to date in local waters.

Silver Whisper will also visit on a world cruise - see more details on page eight, as well as Tue’s edition of Cruise Weekly.