TA seeks digital partner

TOURISM Australia (TA) has opened a tender process to select a digital agency to help drive its online presence globally.

The national tourism body has called for submissions from agencies able to “maintain and enhance” its global digital platforms as it looks to respond to changing consumer behaviour and technology trends.

“Significant time and effort is spent creating inspirational and motivating content and campaigns for consumers across the world,” the organisation said in its call for tenders.

“The key objectives of the partnership would be to ensure Tourism Australia’s digital platforms seamlessly connect and engage consumers with this content as well as drive an increase of qualified traffic to our industry and distribution partners,” it said.

TA said it would be seeking expertise in the design, building and maintenance of websites, mobile apps and multi-channel marketing programs globally, including its programs in China.

Having launched a digital transformation in 2014, TA uses the Adobe Marketing Cloud to support its digital marketing, along with a series of associated technology tools.

“The successful digital agency will understand the complexities of the connections between these tools and how Tourism Australia can innovate and enhance our existing investments,” TA said.

The move follows a similar TA tender in Apr for a new brand and creative agency, potentially involving development of a new tag line ( TD 16 Apr).

Tenders for the digital agency close on 17 Aug - for full details CLICK HERE.