Entire Travel Group lifts

ENTIRE Travel Group is enjoying an upswing in sales and recruitment following its merger with CIT Holidays ( TD 23 Apr), with sales and marketing director Greg McCallum telling Travel Daily the company had welcomed the broad opportunities the consolidation had delivered.

“Since our merger with CIT Holidays, we have experienced incredible growth in our bookings,” McCallum said.

“In just two months, we’ve seen a 40% uplift in our sales, compared with the same period last year; it really is testament to the merger’s success.”

Following the unification of the two companies, Entire has gone on a major recruitment drive, with the recent appointment of two new senior sales managers for Queensland and northern NSW ( TD 30 Jul).

Six new internal sales and reservations positions are also currently being sought as the company continues to focus on building its brand awareness.

“We are really working to consolidate ourselves and take advantage of the various efficiencies presented to us by the merger, which includes our ability to focus on building a strong brand position,” McCallum added.

“Entire Travel Group’s ability to offer specialist advice and first hand knowledge of each of our destinations is where our agents want us to stay, and the merger has generated the resources needed for us to continue this focus,” he said.

McCallum said the company also had plans to recruit WA and SA sales managers “in the near future”, which would continue its expansion across the country.