Isles unite in Pa­cific push

Travel Daily - - News -

PA­CIFIC is­land na­tions have united be­hind a com­mon iden­tity aimed at boost­ing vis­i­tor growth and pro­mot­ing sus­tain­able de­vel­op­ment across the re­gion.

Un­der the ban­ner “Blue Pa­cific”, des­ti­na­tions in­clud­ing Fiji, Samoa, Van­u­atu, the Cook Is­lands and French Poly­ne­sia will join with oth­ers to cre­ate a united im­age based around the re­gion’s nat­u­ral en­vi­ron­ment and cul­tures.

It comes as the South Pa­cific Tourism Or­gan­i­sa­tion (SPTO) wel­comes new mem­bers in Rapa Nui (Easter Is­land), Wal­lis & Fu­tuna and Toke­lau, and pre­cedes the 2019 China Pa­cific Tourism Year in which is­land na­tions will fo­cus on their fastest-grow­ing source of in­bound trav­ellers.

The Blue Pa­cific con­cept was out­lined this week in Apia, Samoa, at the 28th Coun­cil of Tourism Min­is­ters Meet­ing, where re­gional lead­ers gath­ered un­der the theme “Pro­tect­ing our Blue Pa­cific, our Liveli­hood and our Home”.

“The Blue Pa­cific and the Blue Con­ti­nent is in­deed a com­mon iden­tity for our Pa­cific peo­ple,” Samoan Prime Min­is­ter Tuilaepa Sailele Maliel­e­gaoi told the meet­ing, the Fiji Times re­ports.

“It di­rectly de­fines us and pro­vides iconic im­ages and brand­ing of pris­tine en­vi­ron­ments, beau­ti­ful and friendly peo­ple of ex­otic and artis­tic cul­tures in our in­ter­na­tional tourist source mar­kets,” he said.

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