Foodie focus for NSW

NSW Minister for Tourism and Major Events Adam Marshall has unveiled the state’s new Food & Wine Tourism Strategy and Action Plan, with the aim of helping to boost the vibrant culinary tourism sector.

The initiative highlights 27 actions which will be rolled out by the NSW State Government, including marketing, product development workshops and research to identify local opportunities, trends and gaps.

Marshall said ongoing collaboration between industry and Government would play a key role in achieving the objectives laid out, encouraging food and wine operators to become familiar with the plan “so we can all work together to ensure travellers continue to develop a real hunger and thirst for NSW”.

Marshall also detailed a 2030 target of tripling overnight regional visitor spending to $25 billion.

The plan was launched on Fri in the regional city of Griffith at the Piccolo Family Farm, with officials in attendance (pictured) including, from left: John Dal Broi, Griffith City Council Mayor; Wendy Greiner, Chair of Murray Regional Tourism; Austin Evans, Member for Murray; Adam Marshall, NSW Minister for Tourism and Major Events; Luke Piccolo, Piccolo Family Farm and owner/chef of Limone Dining; and Alex Smit & Neil Druce, both Directors of Destination Riverina Murray.