Etihad’s 15th birthday bash

ETIHAD treated the Australian travel trade to an extravagant “night at the museum” at Sydney’s Powerhouse Museum last night to celebrate its 15th birthday.

Attendees were challenged to a scavenger hunt, completing an online quiz by seeking out answers which were scattered throughout the exhibits.

Participants went in the draw to win two Business class tickets to Europe, while runners up bagged two Economy tickets to Europe & Economy flights to Abu Dhabi.

Reflecting on the carrier’s history, VP Eastern Region Lindsay White emphasised Etihad’s “very successful partnership” which was signed with Virgin Australia in 2010 as a milestone, along with its deal with the Sydney Opera House which began in 2012.

GM Australia and New Zealand Sarah Built said the company was “very excited at what lies ahead”, highlighting Etihad’s recently launched “Choose Well” campaign (TD 15 Nov).

“Today’s customers know what they want and when they want it so brands must rise to this challenge, and we’re no different,” she said.

“We are rightly proud that over 15 short years we’ve embodied Abu Dhabi’s vision, style and hospitality to create one of the world’s most admired and, we hope, respected brands.”

The event also included an update from The Department Culture and Tourism - Abu Dhabi on the latest from the everevolving destination and like any good birthday party, cake.

Pictured are Etihad’s Lindsay White, Vice President Eastern Region; Sarah Built, General Manager Australia and New Zealand, and Simon Hawk, Marketing Manager Australia.