Luxury family escapes

LUXURY Escapes has moved into the homes and villas market, launching a new range of exclusive retreats for groups and family getaways.

The company’s latest familyfocused accommodation range is currently available in Southeast Asia, offering destinations such as Nha Trang in Vietnam, Bali, and the Thai island of Phuket.

While the new product line is limited to the Asian region for now, Luxury Escapes Chief Exec Officer Cameron Holland told Travel Daily there were plans to expand family getaways to other markets in the future.

“While initially, we are focusing on Southeast Asia, we plan to extend this offer into Europe, Australia and surrounds,” he said.

The motivation for introducing the expanded family segment is to take advantage of a growing demand for families looking for more “cultural immersion”.

“With group and multigenerational travel continuing to rise...homes and villas is the perfect solution for those seeking a more authentic and private travel experience,” Holland contends.

“Homes and villas is a new product vertical we are launching as part of our broader group and family travel offering.

“We have carefully curated a range of properties - from multiple bedroom villas - to single-key properties, offering our customers choice and flexibility to design their perfect escape.”

The move follows a recent push on the luxury cruise market (CW 12 Jul) and the launch of a fully inclusive air booking platform (TD 05 Jun), decisions Holland insists are being made in step with the appetites of its clients.

“Our decision to build out this area of our business...lies with our customers, listening to their needs...to surprise and delight them,” he said.