Second Brady for Melbourne

BRADY Hotels is set to open its second location in Melbourne on 01 Aug, Brady Hotels Jones Lane.

Located on Little Lonsdale Street, on the corner of Jones Lane, the hotel is nearby theatre, shopping and laneway offerings.

The 4.5 star boutique hotel spans 21 storeys and encompasses 153 rooms, including 125 king, 14 business, 10 twin and four studio apartments, 96 of which feature balconies.

Rooms also include floor-toceiling windows, 40-inch smart televisions with Foxtel access and Smeg induction cooktops and rangehoods for the studios.

Additional hotel services and amenities include a 24-hour reception, round-the-clock room service, two garden terraces, self-serve laundry, a bike storage room and a gym.

Brady Hotels Group General Manager Robert Moore said many aspects of the new hotel break away from industry tradition and reflect what guests have expressed that they do and don’t want.

“We have got rid of the conventional check-in desk, instead welcoming guests into an open plan lobby that has a more friendly and inviting feel,” he said.

“Our front-of-house staff won’t have uniforms, allowing them to convey their individual personalities while maintaining the highest professional standards and customer service.

The property also doesn’t have minibars in the rooms, with Moore saying guests would rather BYO “than pay $6 for a dusty packet of chips”.

A hotel room is pictured and a bathroom inset.