VA, freedom loyalty deal

VIRGIN Australia has shaken hands with major furniture retailer freedom to form a new loyalty partnership, with Velocity Points to become the currency of freedom’s new loyalty program, myfreedom.

Under the terms of the new agreement, freedom loyalty customers will have the option of linking their myfreedom accounts to Virgin’s Velocity Frequent Flyer program, where they can earn one Velocity Point per $1 spent in store or online.

Freedom members will also receive $100 of freedom credit for every $2,000 spent as an added incentive to link up with Virgin’s loyalty scheme.

To celebrate the new partnership, Virgin has revealed it will give away 100,000 Velocity Points to one freedom member each week for seven weeks as a reward for signing up to the jointscheme, commencing today.

“We’re really pleased to partner with freedom as we know our members will be excited to now earn points when purchasing new furniture and homewares,” said Virgin’s Velocity Frequent Flyer CEO Karl Schuster.

“This partnership will give our members even more ways to earn points and get even closer to taking that well deserved holiday,” he added.

To mark the launch, freedom is offering its myfreedom members who link up with Velocity double points per $1 spent until 23 Sep.

“This exciting new partnership offers exceptional value to both myfreedom and Velocity members,” said Jason Piggott, freedom’s General Manager Marketing.

Research conducted by Virgin and freedom found that 87% of Aussies believe that buying new furniture was “almost as refreshing” as taking a holiday.