Cruise market share report

THE results of the latest industry cruise survey conducted by Travel Daily, Cruise Weekly and travel-Bulletin are in, and for the first time give an estimation of the relative travel industry market shares of both ocean and river cruise lines in the Australian market.

The methodology of the survey, conducted independently by StollzNow Research, asked respondents about how many passengers they had personally sold for each line since Jan, with the results collated into a “grouped range that was turned into an average and then multiplied by the number of agents who sold each cruise line”.

In ocean cruising the results found Princess Cruises at the top, with a 15% estimated market share, followed by P&O Cruises Australia at 13% and Royal Caribbean International with 11%.

Celebrity Cruises had a 9% estimated share, followed by Holland America and Norwegian Cruise Line with 5% each.

Others in the top 15 included MSC, APT, Scenic, Viking, Azamara, Oceania and Silversea.

APT was the clear winner for river cruising in terms of estimated market share, with 20%, followed by Scenic and Viking, which tied at 17%.

Travelmarvel was estimated to hold 10% of the market, just ahead of Uniworld and Avalon Waterways, both at 9%.

Other river cruise lines covered in the results included Evergreen/ Emerald, Tauck, Crystal River Cruises, A-Rosa and U.

The full report also rated cruise line service levels, training, commissions, industry support and customer requests, as well as covering a range of measures around cruise wholesalers - more in today’s issue of Cruise Weekly.

Copies can be purchased via research@traveldaily.com.au.