Network 10’s travel move

MEDIA giant Network 10’s new strategic partnership with TRAVLR (TD breaking news) is being described as an “endto-end travel platform and ecosystem,” which will leverage the 10 audience to help promote destinations, packages and products across the globe.

The initiative has international implications through the network’s US ownership by CBS, which in turn recently merged with Viacom.

TRAVLR Global Commercial Director Gordy Bayne said the deal would create a “unique way for our trade partners to reach and engage with 10’s valuable under 50s audience”.

Bayne said 10 Travlr would showcase destinations on behalf of tourist boards, alongside usergenerated content.

“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”

Network 10 CEO, Paul Anderson, said 10 Travlr would introduce a new travel branded offering to audiences and advertisers, complementing existing shows.

The new venture will include a half hour travel show, complemented by specially curated travel packages and a branded “transactional and editorial website”, which is set to go live at 10travlr.com.au.

TRAVLR specialises in making rich digital content “transactional and scalable,” and is the second travel platform from Simon and Lani te Hennepe, who launched The Bali Bible in 2008 which now claims a customer network in excess of 500,000 along with two million followers on social media.