We are open for business

FIRE-AFFECTED regions around the country have reminded Aussie travellers that they are now “open for business”.

The first major domestic tourism campaign spruiking that message has launched on the back of a multimillion dollar funding injection from the Federal Government (TD 20 Jan), with the South Australian Tourism Commission (SATC) encouraging visitation to Kangaroo Island and the Adelaide Hills wine region.

The Help them out, #BookThemOut push focuses on encouraging tourists from interstate to visit the areas and reinvigorate the local economies, as well as share their experiences online with the hashtag: BookThemOut.

“Tourists can play a big part in helping these regions get back on their feet by sharing their experiences on social networks,” the SATC said.

Meanwhile, Destination Southern Highlands has begun encouraging people to return to towns within the Southern Highlands area, stretching from Warragamba Dam and Picton through to Wingello, Mittagong, Bowral and Moss Vale, while Visit Victoria has also reiterated much of the state’s tourist draws are accessible, including Ballarat, The Great Ocean Road, Phillip Island and the Mornington Peninsula.

The Caravan Industry Association of Australia has kicked off a Keep on Camping initiative, urging caravan/camping travellers to visit affected areas.

The industry body’s push includes info on which regions are safe to visit - more info HERE.

Tourism Council WA is also asking businesses to start posting “reassuring images” on social media and via EDM campaigns.