TA event recovery focus

TOURISM Australia’s upcoming Destination Australia forum is being re-themed to focus on “resilience and recovery” as the industry grapples with the impacts of the recent bushfires and the coronavirus crisis.

The one-day event will take place on 12 Mar at Adelaide Oval, the first time it has been held in the South Australian capital since the first Destination Australia conference was held six years ago.

Tourism Australia MD Phillipa Harrison said “with more than 300 of the country’s top marketers and industry leaders expected to attend, this is a great platform to draw breath and focus on the recovery and the important task of rebuilding our international reputation and helping our industry get back on its feet.

“Tourism is an incredibly resilient industry; we have been through many crises over the years, and although we have a tough path ahead, I am confident we will come out the other side stronger and better than ever.”

The conference will be opened by Federal Minister for Tourism, Trade and Investment, Simon Birmingham, with presenters including Craig Wickham from Exceptional Kangaroo Island, who will provide a first-hand account of the impact of the fires on his business.

Others on stage will include TA Chief Marketing Officer, Susan Coghill, while Harrison herself will cover the organisation’s ongoing marketing responses.

Registrations are now open for the 2020 Destination Australia conference, with more information available online at tourism.australia.com.