Etihad creates TravelPass

ETIHAD Airways has partnered with Norwegian technology developer Braathens IT to create TravelPass, a subscription-based travel solution aimed at corporate and frequent travellers.

The new program, which is slated to launch later this year, will allow customers to choose between prepaid trips and payas-you-fly options, offering them “complete flexibility and ease with their regular and recurring travel arrangements”.

Customers will also have the option to purchase TravelPass for a set number of trips, or a particular period, rather than buying flights one at a time, and will be able to use the program on their desktop or mobile device via Etihad’s website.

Etihad enthused that the new solution is “good news for the aviation industry”, as it will meet “the demands of flexibility, ease of booking and cost-efficient travel management”.

Travellers who opt to use KeyPass will also be enrolled in the Etihad Guest frequent flyer program.

“By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place and gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later,” said Etihad Aviation Group Chief Commercial Officer Robin Kamark.

“We know our corporate clients are time-poor and believe this innovative addition to our digital offering will improve the travel journey for subscribers.”