Force for Good to LA

TRAVEL industry International Women’s Day event, A Force For Good, will expand to Los Angeles next year, founder Helene Taylor announced to attendees at today’s event in Sydney’s Dockside.

It will be held in Los Angeles on 18 Mar 2021 for the travel, tourism and hospitality industries with American Airlines as the major sponsor.

Los Angeles will become the third city to hold a Force For Good event and follows this year’s expansion into New Zealand, which will be held at the Crowne Plaza Auckland on 09 Mar.

“After being asked for several years by women leaders in New Zealand, we launched the event in NZ to a sold-out audience,” Taylor told Travel Daily.

“News has travelled and now the US female leaders are wanting to join and be part of the movement and thus has helped drive our decision to take this event to LA, with the support of many sponsors who are passionate about supporting diversity.

“Speakers are already lining up to join us in LA,” she said.

This morning attendees in Sydney also heard from outgoing The Travel Corporation (TTC) CEO John Veitch, who hailed the impact the event has had over the past four years.

“We have made a difference,” he said.

“We have become a force for good, we have taken responsibility for change...and I do celebrate that we have brought men into the conversation.”

He also paid tribute to his replacement, Fiona Dalton, who will take to the helm of TTC in Australia in Oct - more from today’s event on page five.