Redefining cleanliness for the ‘next normal’
“What’s certain is that hospitality will be back and better than ever – it might look a little different, but it will feel just as special as it always did. ”
FOR the first time in living memory, the world has hit the pause button. And, while our hearts break for the devastating impact on peoples’ lives, economies and industries around the world, there has been a small upside: we have been forced to stop for a moment and spend some time doing the things that matter most to us, and to rethink the values we want to be part of our new world.
That perspective will frame the way everyone thinks about the ‘next normal’ and, for travellers unleashed back on the world after months of isolation, the most immediate concern will be around cleanliness, safety and wellbeing.
IHG, like most of the major hotel operators, has been busily reshaping the experience for guests by redefining cleanliness and supporting guests’ personal wellbeing throughout their stay – and it is driving innovation, especially where technology can make a difference.
For example, Crowne Plaza Sydney Coogee Beach recently unveiled technology which simultaneously connects its 11 meeting rooms, ultimately
allowing guests to share their content through integrated IP technology - safe, practical solutions to meet very new, and very real, consumer needs.
Guests can also expect to see evolved procedures, which may include: reduced contact, touchless transactions, front desk screens, sanitiser stations, paperless check-out, reduction of high-touch in-room items, use of electrostatic technology, new service approaches to buffets, additional deep cleaning of high touch surfaces, and new practices for pools, fitness centres and lounges – to name just a few!
IHG is building on its industryleading ‘Way of Clean’ program to develop new science-led protocols and service measures, partnering with industry leading experts, and launching a global ‘IHG Clean Promise’ that gives guests greater confidence and protection.
Visit www.ihg.com/clean if you want to find out more.
What is certain is that hospitality will be back and better than ever – it might look a little different, but it will feel just as special as it always did.