Pandaw appoints new rep

ASIAN river cruise line Pandaw has appointed Complete Travel Marketing (CTM) as its sales and marketing representative in Australia and New Zealand.

The agency is charged with raising the profile for the boutique river brand in the local market, including a mandate to form a closer relationship with the Aussie travel trade.

This activity will be comprised of a “strategic combination of sales and marketing activities”, all aimed at ensuring the Australian market becomes more familiar with its suite of river product.

“Australia has long been a key market for us and we have a loyal following of regular Australian travellers, yet we are less wellknown to the Australian travel market at large,” said Pandaw founder Paul Strachan.

“We are confident that our new partnership with CTM will change that and help get the message out that Pandaw is a very different river cruise experience,” he added.

In a statement released last week, the line said it was an “extremely trade-friendly” option in Australia, having a dedicated travel trade booking engine set up that allows agents to book exact cabin numbers and hold bookings for 14 days.

Highlights of Pandaw’s river expeditions include sailings down the Mekong River through Vietnam and Cambodia, as well as the Irrawaddy and Chindwin rivers in Burma and voyages along India’s famous Ganges and Brahmaputra rivers.

Currently, agents can book customers on a 2021 sailing with US$100 per person fixed deposit for more info, CLICK HERE.