Make Travel Mat­ter: TTC

Travel Daily - - News -

THE Travel Cor­po­ra­tion (TTC) has launched a new pro­pri­etary as­sess­ment tool called Make Travel Mat­ter (MTM), which aims to mea­sure ex­pe­ri­ences against eth­i­cal cri­te­ria in­formed by the United Na­tions Sus­tain­able De­vel­op­ment Goals.

To be deemed an MTM ex­pe­ri­ence, ac­tiv­i­ties must meet the cri­te­ria as­so­ci­ated with at least one of a se­ries of key “Global Goals”, with TTC com­mit­ting to en­sur­ing that 50% or more of its 1,500-plus itin­er­ar­ies will fea­ture an MTM ex­pe­ri­ence by 2025.

An ex­am­ple of an MTM ex­pe­ri­ence is an In­sight Va­ca­tions ac­tiv­ity that takes trav­ellers to visit Sheroes’s Cafe in In­dia, where peo­ple can meet with the fe­male own­ers who have pre­vi­ously suf­fered acid at­tacks.

An­other is a Con­tiki ex­pe­ri­ence which vis­its Hosanna Farm in Aus­tralia, al­low­ing trav­ellers to learn about sus­tain­able and re­gen­er­a­tive farm­ing prac­tices.

The new tool is backed by the World Travel & Tourism Coun­cil (WTTC), with Pres­i­dent Glo­ria Gue­vara sug­gest­ing its launch sets a great ex­am­ple for the in­dus­try about how it can bet­ter achieve its sus­tain­abil­ity goals.

”With this tool you can re­ally make a dif­fer­ence and see the pos­i­tive im­pact of sus­tain­able tourism in the en­vi­ron­ment, pro­tect­ing our ecosys­tem, our as­sets, and es­pe­cially wildlife, while at the same time pro­vid­ing a sig­nif­i­cant pos­i­tive so­cial im­pact,” she said.

The MTM tool forms part of a new wider five-year TTC sus­tain­abil­ity strat­egy called How We Tread Right (HWTR), which in­cludes 11 goals de­signed to ad­vance TTC’s ef­forts to ad­dress cli­mate change, over­tourism and an­i­mal wel­fare.

To for­mally in­tro­duce HWTR ahead of World Tourism Day on 27 Sep, TTC’s Tread­Right Foun­da­tion has en­listed its Am­bas­sadors such as ac­tivist film­maker Celine Cousteau and in­dige­nous sto­ry­teller Sarain Fox to pro­vide their thoughts on how travel has im­pacted their lives view the video HERE.

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