TA adds more star power

TOURISM Australia (TA) has enlisted comedy, media and skincare power couple Hamish and Zoe Foster-Blake to inspire Aussie travellers to book their next domestic holiday.

The pair appear in the latest iteration of TA’s Holiday Here This Year campaign, aiming to further drive domestic demand ahead of the peak summer travel season.

The new campaign was flagged last week by TA Managing Director Phillipa Harrison (TD 07 Oct), who said “it is crucial that we continue to remind people of all the incredible destinations and tourism experiences that are right on their doorstep”.

“Our goal is to try and get Australians travelling differently by using the Holiday Here This Year campaign platform to urge them to start ticking off their holiday bucket list or heading interstate for a trip of a lifetime, and in turn providing a much needed boost especially to those areas most affected by the bushfires and COVID-19,” she said.

Federal Tourism Minister Simon Birmingham said the campaign was about getting more Australians onto planes and spending in cities and tourism regions of the country.

“Tourism employs one in 13 Australians and is the backbone of so many businesses across Australia, but the industry has been hit hard by the COVID-19 crisis,” he said.

“We are urging Australians to support our airlines and airports, tour operators, hire car companies and accommodation providers, while also giving people the chance to enjoy some of the incredible experiences our country has to offer”.

Birmingham said it was vital to boost domestic travel, confirming that international borders were “expected to remain closed for the foreseeable future”.

The new campaign will roll out across print, social media, radio, search and outdoor advertising, and will be supported by a domestic media hosting program, and amplified via industry and content partnerships.

Activity will be executed in phases across the states to reflect local travel restrictions.

A new TVC featuring Hamish and Zoe went live on social media this morning - view it at traveldaily.com.au/videos.