REGIONAL DIRECTOR AUSTRALIA, NEW ZEALAND AND SOUTH PACIFIC

(BASED IN SYDNEY, AUSTRALIA)

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance a visitor’s experience once they arrive. Our reputation as one of the world’s best Government Tourist Offices is built on our staff’s dedication and professionalism. The HKTB is looking for a Regional Director for its Australia, New Zealand and South Pacific operations, based in Sydney.

The successful applicant will act as the key representative of the HKTB in the region to reinforce the tourism brand of Hong Kong and drive continuous growth of visitor arrivals. Key responsibilities include devising the overall strategy; supervising implementation of marketing and trade initiatives and programmes which align with the strategic direction from the Hong Kong Head Office (HO) to achieve set business objectives and KPIs; identifying business opportunities, aggressively driving for win-win partnerships with stakeholders; keeping abreast of the latest market development and providing feedback about business environment to senior management in HO for strategic planning and building a high performance winning team.

We are seeking a high performance leader, an all-rounded professional with solid experience in integrated marketing, business development, sales/ project/ stakeholder and budget management. Strong commercial understanding, ability in reading market trends as well as excellent communication, interpersonal, influencing and people management skills are expected. Candidates must be a degree holder with minimum 15 years of relevant experience, of which at least 5 years are in senior management, preferably from the tourism industry in the region.

Given the nature of this role, the successful applicant will be required to travel and spend time overseas. Remuneration package is attractive and negotiable based on experience.