APT “Travel is Calling”

APT and Travelmarvel have kicked off a new advertising campaign with the aim of capitalising on demand and supporting the APT Travel Group’s travel agent partners.

The Travel is Calling campaign clearly demonstrates the group’s confidence in a rebound from the COVID-19 pandemic, and has been tailored to “meet the needs and sensitivities of the current era,” according to APT Travel Group GM Marketing and Digital, Vanessa Russack.

“We are starting to see the green shoots and we know people are keen to travel,” she said, citing consumer insights which confirm that customers are eager to lock in travel plans to have something tangible to look forward to.

The campaign features domestic, trans-Tasman and international journeys with both brands, and includes a full suite of assets for agents to use available at atgconnect.com.au.

“Now more than ever we need to consider our marketing activity,” Russack said.

“While the campaign’s message is simple - Travel is Calling - it is also a bold statement to advertise in these times, but one we are confident to make.

“And we are fortunate to be in a position to do so... the APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travellers who continue to support us,” she said.

The campaign is featured on the last page of today’s Travel Daily, and a TVC is also online at traveldaily.com.au/videos.