Google’s travel training
GOOGLE has announced a free digital upskilling series for the Australian travel industry, with three online sessions to be streamed on a weekly basis throughout Mar.
Google Australia’s Head of Travel, Michelle Allen, is behind the initiative which aims to help small and medium businesses in the travel and tourism sector “develop their digital skills, show up and stand out online”.
The sessions will discuss industry trends, insights and give examples of how travel and tourism businesses can grow using digital marketing.
Topics will include creating and managing a Business Profile on Google, gaining insight through Google Analytics and the growth of a business’ brand awareness using Google Ads.
In the past Google has run similar sessions for different industries, typically in person, but “this is the first ever industry focused event we have run for travel and tourism that will live online,” Allen said.
The sessions will stream at 2pm AEDT on Thu 11, 18 and 25 Mar, and there is no cost for registration or participation.
“Sometimes the simple act of creating a business profile on Google to become discoverable can have a huge impact...for those with a digital footprint already there will be insights and tools to show participants how they can grow their business using digital marketing,” she said. See g.co/growonairau. A members-only Q&A will take place for Travel Community Hub members after the Google sessions - join up at members. travelcommunityhub.com.
MEANWHILE hundreds of people across the industry have already signed up for an online discussion with the Google Travel chief taking place this Fri.
Allen will speak to Travel Daily publisher Bruce Piper and Richard Taylor from the Travel Community Hub at 1pm this Fri 05 Mar, with topics up for discussion including the latest figures on the travel intentions and consumer sentiment of Australians, based on unique Google insights.
“200,000 more households are shopping online since Apr 2020, and now is the time to be in consumer considerations,” Allen said - register for this Fri’s free Zoom session by CLICKING HERE.