Experience our experience
FLIGHT Centre is imploring travellers to “experience our experience” as part of a brand new campaign push launched this morning in Australia, New Zealand and a range of other international markets.
Created in-house, the new campaign aims to demonstrate the brand’s collective travel experience, evolving from its previous tagline of “Best in the air, and everywhere”.
Speaking with Travel Daily yesterday on the eve of the launch, Flight Centre General Manager Kelly Spencer said the timing of the marketing push “felt right” with the renewed confidence provided by the introduction of the trans-Tasman bubble this week.
“Off the back of the NZ bubble we thought it was a great time to remind customers that Flight Centre is here and will always be here...and to once again celebrate the joy of travel,” she said.
“This campaign is all about demonstrating our more than 14,000 years of combined travel experience, throughout all of our business, be it our sales consultants, our product leaders, our support teams, there really is nowhere we haven’t been in relation to destinations - good or bad,” Spencer added.
Another aspect of the Flight Centre marketing push has seen the creation of a new dedicated microsite hub, launched in collaboration with Flip Creative.
The new platform guides travellers through a variety of travel scenarios, allowing them to determine “what type of captain” they want to be by watching travel advice videos presented in a fun and educational way.
Speaking more broadly about the future of travel agents in a post-COVID world, Spencer said she had been encouraged by the positive feedback the company had received over the last 12 months which has reinforced the value advisors offer travellers.
“What we’re really excited about are customers that may have previously gone about travel on their own...what we’re finding is that we are attracting a new kind of customer base because of the added complexity at the moment, which is why we really wanted to shout ‘experience our experience’ from the rooftops.
“We’ve always found our business thrives in that more complicated booking environment where people aren’t so comfortable in going it alone.”
Spencer added that enquiries for overseas travel had increased across the board, even in the millennial demographic who have historically organised trips directly and online.
The integrated brand campaign will run across Flight Centreowned assets, social media and the interactive microsite, with broadcast television and digital running from 25 Apr.
Check out the brand new marketing campaign HERE.