Expedia unveils refresh

EXPEDIA has unveiled a major brand and functionality refresh that it believes will help the business “double down” on efforts required to deliver on travellers’ evolving wants and needs in a post-pandemic world.

Following months of customer research to better understand critical traveller pain points, Expedia has overhauled the look of its platform, while also making several key changes in a bid to improve user experience.

The move has seen a new itinerary experience added which allows travellers to see all the details of their trip in the one place across both mobile and computer devices, a step the company said would help users save time when planning trips.

Users now also have the ability to pick up where they left off via the new “keep planning” feature, which essentially stores recent customer searches and bookings to help user complete planned holidays at a later date.

Expedia added that it will soon be introducing a package offering that will provide “pre-bundled products” to users (flights + accommodation + activities), including up-front total pricing aimed at reducing the reliance on clients sifting through thousands of travel options.

MEANWHILE Expedia has also revealed plans to simplify its Expedia Rewards program by merging with the existing account setup process, allowing travellers who were not already enrolled in its loyalty program the ability to start earning points on travel experiences the next time they log in.

The company added it will also be introducing additional benefits to the Expedia Rewards loyalty program over the course of the year, making it easier for travellers to understand how they can better earn and use points.