REFRESHING NEW ZEALAND
This destination update is brought to you by Tourism New Zealand
Refreshing New Zealand on a Road Trip to inspiration
ROADIES are one of the truly classic travel experiences. Family holiday, mates on the road or a famil, we’ve all been on a memorable road trip. Growing up in Aotearoa New Zealand, I’ve enjoyed my fair share of roadies. For me, a great road trip is so much more than just getting from one destination to another. It’s a journey that gets me closer to the essence of a place, whether it be through the locals I meet, the special moments of hospitality and the many hidden gems discovered along the way. It goes without saying that New Zealand is a superb destination for road trips with the constantly unfolding range of landscapes and experiences that you encounter on every trip.
I’ve just been on a three-day roadie that took us from the urban delights of Christchurch to an alpine national park, discovering West Coast wilderness beaches, walking in an ancient tree top canopy, gliding down an historic waterway, soaking in a thermal wellness spa and eating out in a fabulous plant-based restaurant where you certainly wouldn’t expect to find one. Essentially, the road trip is the inspiration behind Tourism New Zealand’s training complement programme latest our travel new designed consumer agent to campaign ‘Stop Dreaming about
New Zealand and Go’. With the campaign underway inspiring
Australians to book those dream trips and come on over, we’re now on a mission to reconnect, train and equip the travel industry with all they need to confidently inspire their clients
For and us, sell the New Road Zealand. Trip series of regional webinars (launching 9 June, then monthly) is a different hybrid approach to the webinar format, incorporating sparkling new video content shot specifically for the webinars, highlighting our country region by region and featuring fabulous incentive prizes, including flights to New Zealand for self-famils and regional gift baskets with products and merchandise.
These webinars are open to the Australian travel trade, and produced with travel agents in mind because we want to ensure they are as best prepared to sell New Zealand as they can be. The content is a direct response to insights from our recent Australian Trade survey in which agents said that regional-focused content is most relevant for their work (84%), and that the content they find most engaging is around what’s new (79%). From the sub-tropical north to the deep south, the Road Trip series will visit each of New Zealand’s 31 distinct regions to showcase their unique stories, landscapes The opening and of the experiences. Trans-Tasman bubble has provided a unique travel opportunity for Australians, and we look forward to bringing it to life through the Road Trip Series. We’re sure you’ll find something special, you always do on a roadie.