Delta links with Travelport

DELTA Air Lines has signed a multi-year global content distribution agreement with Travelport that the carrier believes will give travel retailers such as agents an enhanced and more simplified access channel to its enriched content.

DL said that by operating through the Travelport+ platform, it will be able to upgrade its retailing capability and present the trade with improved ways to understand, compare and customise offers for clients.

“Delta’s omni-channel, customer-centric approach invests across all channels to provide consumers with an elevated shopping experience within their preferred channel,” the airline said this morning.

“This emerging approach to retail transformation will create value for all stakeholders in the ecosystem.”

Meanwhile Travelport hailed the new deal as a sign that aviation products continue to be more accessible for travel advisors.

“This new agreement emphasises the shared commitment of both Travelport and DL to improve the way airline products are retailed and make it easier for agents to help travellers choose offers that deliver the most value to them,” Travelport’s Chief Commercial Officer Jason Clarke said.

“We look forward to continually evolving and delivering the tools that DL and all of our travel partners need to effectively reach and engage the entire spectrum of buyers,” he added.

The news follows a commercial tie-up between Emirates and Travelport last month to allow Travelport-connected travel agencies to avoid the carrier’s new surcharge on bookings via global distribution systems (TD

02 Jul).